IMPLEMENTASI NILAI-NILAI KEISLAMAN DALAM INTERAKSI SOSIAL MEDIA GEN-Z: STUDI KASUS MEDIA TIKTOK DAN INSTAGRAM

Abstract

The use of social media platforms Instagram and TikTok by Generation Z to disseminate Islamic values faces significant challenges, especially in terms of interaction, sharing, and content dissemination. This study examines the implementation of Islamic values by Generation Z on these platforms. The issue addressed is how social media can serve as an effective medium for digital preaching among tech-savvy youth. This research employs a qualitative approach with a case study method, involving 60 respondents aged 15-25 years. Findings reveal that most respondents actively share Islamic content several times a week, particularly through religious talks and motivational content. Challenges faced include social criticism and pressure to follow popular trends that conflict with Islamic values. This study provides insights into creative preaching strategies on social media, inspiring the use of digital platforms as effective tools for spreading Islamic teachings.